by: Herman Drost
If you don't create a successful strategy for marketing your website, you can't build a profitable online business. It'stherefore imperative to drive thousands of visitors to your website, then convert them to paying customers.How do you accomplish this?Use several marketing strategiesDon't put all your eggs into one basket by only employing onemarketing strategy. You could see evidence of this during thelatest Google update in which many commercial web sites whichonce had top rankings, dropped out of existence, thus instantlylosing sales.By creating more than one strategy to market your web site, youcan soon see which one works the best by attracting the mostvisitors.Market with consistencySet up a clear daily, weekly, monthly and yearly marketing planfor your web site and stick to it. It is the lifeblood of yourbusiness.Test marketingContinually test all your web site marketing strategies to seewhich one works the best. Eliminate those that are notprofitable.12 successful marketing strategies:Search engine optimizationHere are the locations where you should include your mostimportant keywords or keyword phrases:1. Meta tags (invisible)Title tagDescription tagKeyword tagAlt tag2. Page content (visible)Weave your best keywords throughout the content of your pages.Focus on the first 250 words on your page and only use one tothree keyword phrases per page of content. Include keywords inyour H1 tag (main title) and H2, H3 tags (subheadings) as well asthe hyperlinks in your site or and in outgoing links.Search engines and directories3. Submit to major search engines - Google is currently the mainsearch engine to get listed in. If you get listed there, you will alsoget listed in AOL, Netscape, and Yahoo and it's still free. This maychange in the near future as the competition heats up. Other free listings also include directories such as ODP. Do a search on Google to seek out your niche directories ie for sunglasses, look for sunglass directories.Here are the other search engines to submit to:http://www.searchenginewatch.com/links/article.php/21562214. Pay per click (PPC) search engines - if you wish to generatetraffic to your web site immediately, set up a Google Adwords orOverture campaign.http://payperclicksearchengines.comEmail Marketing5. Create a newsletter - most folks don't buy from youimmediately but need to be contacted several times to put them inthe buying mood. Place a subscription box on every page of yourweb site. Send out your newsletter every two weeks to keep intouch with your subscribers. Be sure to include original content(not rehashed content) along with new products you wish tointroduce to them.6. Email Course or tutorial - set up an autoresponder that willdeliver quality information over a period of seven days. Thismeans you have multiple chances of contacting your visitor andpromote your product or service at the same time.7. Ezine Ads - create an ad for your product and find ezines thatcater to your target market. Write several ads and track themuntil you find one that pulls well.8. Signature file - include this all your online and offlinecorrespondence. Set up your email client so that it does thisautomatically each time you send out an email. Include your name,who you are, what your business is about, a way to subscribe toyour newsletter, your web site address and your email.Link strategies9. Write articles - ezine publishers are always looking fororiginal content. You can include a link back to your web site inyour signature file. If several ezine publishers (that may havethousands of subscribers) publish your article, you can gethundreds of links pointing back to your web site.10. Reciprocal linking - get links from other sites thatcompliment yours. ie if you just offer web design and someoneelse offers search engine optimization you could exchange linkswith each other, thus adding to the quality of each of yoursites.11. Forums - offer your help to other forum participants thenleave a link back to your site in your signature file. Popularforums are spidered regularly by the search engines, thus givingyour site a link boost.12. Offline marketingNot all your customers are online. Market offline by includingyour web site information on all stationary ie letterhead, andbusiness cards. Place ads in newspapers, trade publications, sendout postcards, fliers and get involved in local organizationssuch as the Chamber of Commerce. You can even set up your ownlocal club or be a guest speaker for others.Continuously evaluate, test and refine your web site marketingstrategies so that you can apply them to any product. Theseare the keys to building a successful online business.
Saturday, 2 August 2008
My Top 12 Web Site Marketing Strategies
searchEstate provides Free Advertising, Free Web Sites and Free Web Traffic
by: Michael A Fowler, M.B.A.
searchEstate provides free advertising and free web traffic via its revolutionary new search engine affiliate scheme. Complete with free web sites and Internet tracking tools to track your advertisements and adjust as required.searchEstate has launched a new dimension in free advertising – The one and only search engine that is allied to the affiliate marketer. While Yahoo, Google and others charge for their advertising, this concept pays the affiliated advertiser and owner. Exposure to the main business interests of the affiliate are to the fore, via an affiliate page where they can all be listed. That page is under the affiliates control and it also introduces searchEstate to its highly targeted visitors. As search engines provide 46% of all web traffic to web sites, this free advertising concept seems incredible.Comparing that to just 1.2% of website visitors arriving by e-mail advertising and it starts you thinking about search engine advertising in a different light. Providing the free web traffic via the free web sites and the free viral advertising component, searchEstate targets true interest via its web searching facility. This facility is integrated with all the major search engines, like Google, Yahoo and MSN. Quote:"I have been in several ad co-ops to advertise my business opportunities and I must say, this one has far exceeded my expectations! Not only am I getting sign-ups for searchEstate, but the way they do it is to advertise ALL my business opportunities at the same time. It is like 2 for the price of 1. This advertising method is nothing short of brilliant."The claim that searchEstate is the fastest growing search engine in Internet history, would be of no surprise. Every marketer, affiliate, retailer and reseller can now grow their own piece of Internet advertising Real-Estate and benefit in several different ways. When that Real-Estate is big enough, the advertising space can be sold as pay-per-click ads to other advertisers. This gives the Pro affiliate member an ongoing stream of residual income from his/her own free advertising network, while free members enjoy free web traffic to their main business sites.Free web traffic is hard to find, especially the genuine kind of targeted visitors that make sales. This looks a very well thought out plan and is providing many people with the sort of advertising they both want and need, at a cost which is very affordable, or even free. There is also a Pro version of the searchEstate model, which is relatively inexpensive for the benefits it provides. In today’s marketplace, the same sum could be spent within minutes on advertising that bears no fruit. The free affiliate web site provided is not replicated. It has keywords and can be adjusted and optimised by the affiliate and indexed by the major search engines. The Video Presentation is first class and explains the benefits in full. There are also lead capture and Invitation pages.Going behind the scenes, we find tracking facilities for the advertisements and a complete score of impressions. This allows adjustments to ads that are not performing well. Banners, hosted and provided, are also available for placements upon other sites and in exchanges... More free advertising and web site traffic?searchEstate stand-alone search boxes are appearing all over the Internet. They even provide an e-mail version of their Internet search! It seems no stone has been left unturned, in the bid to serve the affiliate with an above-average way of advertising their main business, alongside the searchEstate model. Under current development is the brand new toolbar, which will be freely available to anyone. Incorporating many more features than any of its rivals, it will serve as a great introduction to the searchEstate way of advertising. Main focus is given to the search results pages, which are far more prominent than the major rivals and enhanced to their fullest extent. Product quality is extremely high on the list of priorities to searchEstate customers. You have to admire a program that gives so much to its affiliates and end users. A real chance to forever nullify advertising costs and provide a healthy income via its ‘pay per click’ module, searchEstate will make a huge impact in the world of search engine advertising and marketing. If this program can allow even the smallest of distributors or retailers to compete with the giants, then it is surely destined to become the ultimate internet advertising solution for every Networker, retailer and marketer. © - Michael A Fowler, M.B.A. – 2005 – searchEstate provides Free Advertising, Free Web Sites and Free Web Traffic...
